Their workaround – buy imitations from the palengke and wear them unapologetically. ? The bae's ultimate footwear? Valentinos of course ?Ī post shared by Alden Richards OOTD on at 5:32am PDTĪs the desire to look hip and cool is not exclusive to the elite, it’s inevitable that the hypebeast culture would eventually rub off on regular folks who generally cannot afford to buy original pieces from these hyped brands. In the Philippines, the hypebeast culture has been magnified by celebrities and the so-called social media influencers – the ones loaded enough to be able to afford these expensive brands and make them staples of their OOTD posts on Instagram and Facebook.Ĭrisp white long-sleeved top partnered with printed jogger pants. Some of them don’t really have the means to maintain this lavish lifestyle, and so the term is also now being used as an alternative to calling someone a social climber. They wouldn’t think twice copping the latest releases and limited-edition items of these brands for hundreds and thousands of dollars. Through time, the term evolved into a spiteful label for people who are unreasonably obsessed with high-priced fashion. A ‘hypebeast’ is something of an insult, referring to a person who only buys shoes that are popular and cool.” This post says, “A ‘sneakerhead’ is a shoe enthusiast that not only collects shoes but is very knowledgeable about the history of the sneaker and its meaning. There’s a difference between a sneakerhead and a hypebeast, though. Hardcore hypebeasts love getting first dibs on the latest sneaker and snapback cap releases by Yeezy or Drake to add to their collections and show them off to their circles and on social media. In 2012, rapper Trinidad James released a track titled All Gold Everything the explicit lyrics of which included a shoutout to hypebeasts as people who don’t buy shoes unless they’re popular, and this ditty popularized the term even more. Hypebeasts worship popular and high-end streetwear brands such as Supreme, Stussy, Gucci, A Bathing Ape and Billionaire Boys Club, but sneer at any other brand that they haven’t heard of. In 2005, fashion entrepreneur Kevin Ma founded in Hong Kong the popular online store and magazine HYPEBEAST and it became the authority in propagating what’s come to be known as the hypebeast lifestyle. It came about when the streetwear culture was starting to gain more visibility. The term has been around for quite a while now.